WHOOP ANALYTICS - Tour de France 2022

SENIOR BROADCAST MANAGER: LEE CLAYTON

Branded content integration (WHOOP Analytics) across multiple Eurosport channels. Including localized analysis in both English and German markets. Providing never before seen insight into the biometric data of riders competing in the most iconic bike race in the world.

21 days: The branded integration spanned a 4 week period.

20: Branded moments featured during the pre and post race studio shows.

Large spike in website traffic: WHOOP Germany saw their best ever website engagement. A 90% increase in web traffic