WHOOP LIVE - Giro d’Italia

SENIOR BROADCAST MANAGER: LEE CLAYTON

Branded content integration (WHOOP LIVE) across multiple Eurosport channels. This ambitious and innovative initiative displayed live biometric data during the Eurosport presentation of the Giro d’Italia. For the first time ever viewers could see the live Heart Rate and Strain data of the world’s best cyclists as they competed in the toughest Grand Tour.

21 days: The branded integration spanned a 4-week period.

170: Branded moments featured during the live race coverage.

Large spike in European sales: Due to this live broadcast integration, the European WHOOP market saw their best sales figures of all time.