WHOOP LIVE

SENIOR BROADCAST MANAGER: LEE CLAYTON

An innovative broadcast integration providing never before seen insight into the live biometic data of elite athletes competing at the highest level.

By collaborating with production teams and the thorough education of commentary talent, WHOOP established itself as an industry leader for broadcasting live heart rate and other key physiological metrics.

The success of these integrations was built on providing critical context to the information being displayed. Simply showing the data was not enough, as an expert in this field explaining how to present the information visually and the supplementary commentary helped add value to the viewers experience.